On June 4, 2015 the Combustible Media team met with Dress for Success Oregon (DFSO) staff, board members and volunteers for a social media summit. We began a conversation about how DFSO could best utilize social media to serve its mission of "promoting the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life." The event was a success. To learn about the strategies and ideas we shared with DFSO, you can find the article here.
I had the pleasure of talking with DFSO Executive Director, Shari Dunn a week after the summit. We discussed which elements of the social media training she and her team found most useful for sharing the organization's work with a wider audience.
Carrie Love, CEO - Combustible Media (CL): Thank you for taking the time to talk with me. Was the social media training helpful to you, your staff, and volunteers present at the event?
Shari Dunn, Executive Director - Dress for Success Oregon (SD): Yes, everyone at the event really seemed to come away with something they can use. Additionally, having a copy of the Power Point Presentation in a printed format has been very helpful and will allow us to continue to keep the training going long after the “live experience." For many it was the first time they heard about ways to “merge” their social media accounts and post more efficiently.
CL: Do you plan to implement some of the social media strategies presented by Sharon (Sharon Rowe, Combustible Media’s Client Relations Manager)? If so, which strategies?
SD: We have already implemented a Hoot Suite account to more efficiently post to multiple platforms. We have used Sharon's suggestions on how often to post and our volunteers are already thinking of creative ways to use pictures in our postings. The one area I want to make sure we work on, that Sharon highlighted, is making sure we are posting properly to Facebook and creating events on our Facebook page.
CL: What tip and/or idea did you find most useful?
SD: I think using a process like Hoot Suite was one of the most useful bits of information.
CL: How do you think Dress for Success Oregon could best utilize social media? For example, by telling stories (clients, volunteers, or staff); soliciting donations; or recognizing volunteers.
SD: All of the above. It is important for Dress for Success Oregon to tell a compelling story so we may better serve our clients, honor our volunteers and engage our funders.
CL: What is your favorite social media platform and why?
SD: I really like Twitter. I like how immediate it is and how when we use it to thank supporters they are instantly engaged and a rapport is built.
CL: I am glad to hear the summit was useful to the DFSO team!
SD: Thank you for coming in and helping us establish a social media strategy for our organization.
You can learn more about Dress for Success Oregon by visiting their website.
To stay updated on Dress for Success events, success stories and volunteer opportunities, make sure to "Like" their Facebook page and follow them on Twitter @DFSOregon.