In this conversation, learn why it is important to blog as part of your content marketing strategy.  Digital marketing applications across all industries evolves as we discover more about our clients and how to best reach them.   Platforms are continuously introduced, both for ease of use and separation from the pack.  What has remained constant is the overarching objective to deliver relevant content … moving your industry knowledge, reach and ultimately brand messaging into the hands of those who want to engage with your business. 

The two best ways to deliver robust, relevant content to your audience is via:

1.     your website
2.    your blog posts

A smartly designed website will contain all of the essential information to guide consumers in choosing your products and services.  We love the new, responsive website designs, rich with images and their ease of use on a mobile device or tablet.  What lacks on many of them is words – or at least enough words to support effective search engine indexing.  Attention must be devoted to this aspect of website design and optimization strategies.

Keeping your website content fresh is another standard Google expects to be met.  The days of launching a website and letting it languish without updates are long gone.  Don’t fall into that trap.  Your customers will get bored, and worse yet - so will Google.

Enter blogging. 

When a blog has been properly set up and tied to your website domain, each blog post counts as a fresh, new page being added to your website.  Not crazy about the words “blog post”?  Neither are we … think of them as news articles, conversations, or story telling tools.  They serve as a quick and easy way to get an important, searchable message out to your customers and peers. 

Google loves this form of content generation, and as a result your blogs/articles are indexed and served up to the public very quickly.  

Here are a few best practices on blog/article development:

1.     set yourself apart:  always write original, unique articles or posts;
2.     articles/posts should be highly relevant to your industry;
3.     150-250 words is essential, and not hard to achieve when writing about what you know;
4.     go light on links – both to your own website and third-party websites, you are writing to attract and hold your future customers;
5.     avoid curating syndicated content: Google hates duplicate content;
6.     frequency is a conversation to have with your professional marketing team.

We hope this inspires you to consider adding blog writing to your marketing to-do list.  You and your marketing professional support team should be making this a part of your weekly or bi-weekly routine.  In our next conversation, we will bring you with more best practices on writing and optimizing blogs that will attract more customers to your business.